WANDARA . MARKETING SERVICES
At Wandara we pride ourselves at being a full service Marketing firm. Along with the comprehensive consulting services we offer, we have a complete suite of marketing services available to the growing enterprise in need of both strategic and tactical plans and deliverables.
Web design and development back to top
Wandara offers a complete suite of web design services to help you enhance your eCommerce initiatives. From simple form updates and flash banners to a complete web redesign using the latest technologies, Wandara can offer you complete web service management.
Some of the specific items included in this service:
Creative Design back to top
From logo designs, Flash movies and animated files of all formats, Wandara brings extensive experience and creativy to all of your design requirements. By better understanding your corporate goals we can create a complete branding strategy or simply enhance existing brands with new media.
Collateral Development back to top
With more than 20 years of experience in communications and creative marketing, Wandara can assist you with the development of a portfolio of customized collateral. We offer the development of product brochures, corporate folders, pricing and sales tools, manuals, newsletters, email templates, direct mail pieces, etc. Pricing is based on the deliverable, and quotes are available upon request.
Advertising Management back to top
Wandara is a seasoned advertising agency, as well as a marketing firm. This experise allows Wandara to act on your behalf in the negotiation and development of complete advertising campaigns. Inclusive of strategic advertising reviews, media buys, value added service programs, for both online and print, Wandara can act as your full service advertising agency.
Advertising Effectiveness back to top
Advertising Effectiveness is the bottom-line measure of the brand's success. It is the operating principle that supports Return on Advertising Investment, and determines the value of a brand's advertising efforts on some metric of brand performance such as unit sales, dollar revenues, or profit.
Wandara’s measure of advertising effectiveness is derived from a quantitative evaluation of the brand's actual executed media support and the short-term volume generated by that support. Our criterion is actual consumer behavior and financial performance - not simply creative appeal or "awareness" - because without a tangible short-term effect there is little likelihood of a long-term ROI. Consumers must respond by purchasing more of a product than they would have had there been no advertising.
Virtually any advertising presence keeps a product relevant to some degree to potential consumers. However, communications can have varying degrees of impact on buying behavior, based on factors such as:
When advertising effectiveness is high, the brand can expand. When it is low, valuable opportunities are lost; the brand becomes more sensitive to price changes, and more vulnerable to competitors.
Media Scheduling back to top
How do you develop media schedules that maximize a brand's sales and profits? Over the years, the challenge hasn't changed. The complexity of the task, however, has grown significantly. The Internet, alternative media, new channels and titles, ultra-fragmented audiences - they all complicate the decision making process.
Wandara helps you evaluate alternative schedules and determine how various plans will impact sales and profitability for an individual product or portfolio of products.
Wandara leverages their vast experience to determine a unique Marketing Mix model to generate optimized media schedules.
Wandara will help you determine reliable, data-driven answers to important questions:
Market Research and Analysis back to top
Our mission is to help our clients improve marketing effectiveness through superior analysis. It's more than just "research." We provide fact-driven insights and recommendations that lead to smart strategies, powerful, efficient plans and measurable sales and ROI.
We approach each client assignment with a fresh perspective, drawing on a broad selection of sales and marketing planning tools and services. We manage the process every step of the way with the goal of creating unprecedented client satisfaction and confidence.
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