1. What marketing programs have you run in the past 12 months? * For example, direct mail, trade shows, etc.

Type "NA" if you did not run any programs in the past 12 months.

2. What were the results of each of those programs?

Program Name	Total Contacts Targeted	Number of Responses	Number of Leads	Number of Sales	Revenue from the Program	Total Cost of the Program	General Comments on the Program
If you have more than 6 programs to list, please check this box: I ran more than 6 programs in the past 12 months.

3. What were the goals of each of those programs?

Lead Generation? Did you achieve this goal? Yes No

Revenue Generation? Did you achieve this goal? Yes No

Branding and Awareness? Did you achieve this goal? Yes No

New Product Launches? Did you achieve this goal? Yes No

Other: Did you achieve this goal? Yes No

4. How many sales reps do you have and how are they segmented? For example, geographic, vertical, etc.

5. How many leads are needed on an annual basis to meet your revenue goals? *

6. What trade shows or events have you attended in the past 12 months?

7. What is your position on vertical marketing?

8. Do you currently have an online advertising plan? Yes No
   If so, what sites:

9. Do you currently have a print advertising plan? Yes No
   If so, what publications:

10. Do you use telemarketing for your demand generation process? Yes No

11. How do you track leads? *

12. What, if any, offers have you run for demand generation in the past 12 months?

13. Any other marketing information you would like to share?

14. How did you hear of our services? *

15. What marketing services do you need at this time? *

Current marketing program audit

Marketing planning

Event planning

Media services

Market research and analysis

Web design and development

Collateral development

Demand generation strategies

Other: